Tourism Area Project Development

The rapid development of tourism oils the gear of the academy research of tourism. Meanwhile, the increasingly increased travel demand have stimulated the promotion of old travel scene district and the production of new travel scene district. The development of the tourism based on the scene district, and the development of the scene district rely on the projects. Therefore, the research of the travel projects is the core of the tourism research. But the practice needs and theoretical research come apart. The author of this paper attempts to formulate the theoretical and empirical model and the general pattern of tourism project. These models and theories will solve the problems of the project design especially for jiulongpo district of Chongqing China.This paper is mainly divided into two parts: the theoretical and basic one and empirical one. The two parts were linked with the tourist behavior analysis model and the fuzzy assessment model. The behavior analysis model is considered as a feedback pattern, and the fuzzy assessment model will give us the quantity analysis of the project risk. The basic research includes two parts: the surface one arid the inner one. The surface research tries to know the basic feature of the resources and the market. The inner research will apply the information got from the surface research. The two parts can solve the problems lies in the combination of the basic research and the application. At the beginning of the project choice, the feedback model will make us known about the factors that are the most important features from the tourist eyes. During the process of the product promotion, the model can reflect the change of the tourist preference, then we can carry out proper adjustment.From the method of view, the author present the new theory and model base on the previous researchers achievement, especially in the process of the establishment of the models. The new models theoretical ones and empirical ones can be well used in practice in Jiulongpo district. This paper pay more attention on the "resource-product" analysis, then present the travel opportunity spectrum, and formulate the model of product choice. In the process of the market analysis, the author urges the necessity of the competition features. With these data, the author established the model for Jiulongpo district itinerary choice. These models based on theory of "ReBAM" technology diffusion and district analysis. In the end, this paper formulates a "risks-profit" three dimension coordinate.In summary, this paper presents some valuable theoretical and empirical models for the travel projects choice and design. With these models and methods, this paper established tourism project exploitation pattern.