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Portal User Browsing Behaviors In The Study

Posted on:2006-12-13Degree:MasterType:Thesis
Country:ChinaCandidate:F NanFull Text:PDF
GTID:2209360182456297Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
With the fast growth of computer and communication technology, the world today has become a network and internet has become a part of people's daily life. The website, a window through which people enter the internet, provides people (netizens) with a more convenient browsing of the network information. Because of the importance of website in internet, studying its users' browsing habits can better help us to understand the features of the netizens use of internet. This thesis studies it. Basen on the records that the users leave while browsing information in internet, this thesie sets up a modal, from which the browsing habits of the internet users are found and the intrinsic reasons are explored.The thesis can be divided into five parts:In the preface are the researching background of this research,its significence its main topics. The first chapter is a general introduction of the relevant theory of website and the features of the internet users' use of it. In the second chapter, a chart of the number of users loginning in internet and a chart of the websites that the users have logged in on the basis of the browsing records of the users. By using the test of x~2 to analysize the impact on demography. By using ARMA modal of the stable time sequence, the author studies the chart and finds out the habits of internet users and the habits' reasons, thus reaching a conclusion that the researching objects are Yahoo.tw, Pchome online, MSN, Hinet, etc. The conclusion demonstrates that the users' visits to websites is quite stable and has an obvious cycle. In the third chapter, the author uses Markov's probability's transferring matrix modal to analyze the rhythm of the path while the netizens are browsing information in internet, proving that the researching object is Yahoo.tw. And this conclusion shows that, although the netizens visit website at random, vast number of statistics sigals that there is a modal behind this randomly action. The fourth chapter is a conclusion, which sums up the conclusion of this thesis, its defaults and the problems that need to be further studied.By analyzing real cases, the thesis attempts to study the browsing habits of the internet users. It makes an effective use of the data and materials of the users' record. And this approach can help us better understand and grasp the browsing habits of the internet users.
Keywords/Search Tags:website, test of x~2, time sequence, Markov chain, probability's transferring matrix
PDF Full Text Request
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