Minsheng Bank Management Business Development Strategy And Implementation

Banking Industry is the important part of Finance, which is the core of the Economy. Finance centering on Banking has been penetrating into various aspects of the social economic life and holding the balance of the national economy. Since the entry into the World Trading Organization, our inland banking industry has been faced with critical challenges on the respects of managing, operating, developing and so on. All inland banks must improve themselves ceaselessly in order to sustain further progress under the future intense competition. Basing on this precondition, the subject of the text makes a study on the corporate bank business of China Minsheng Banking Co., Ltd, Banking Department where the author works and tries to find its advantages and disadvantages on competition according as the economic environment and the industry developing status in Beijing. The text will set forth the development strategy of the corporate bank business of China Minsheng Banking Co., Ltd, Banking Department including the strategic operating program on the framework of organization, resource optimization, group building and otherwise.The text consists of five chapters. The first chapter introduces the current development status of the domestic commercial banks and China Minsheng Banking Co., Ltd; the second chapter makes a study on the economical contribution scale of the preponderant industries basing on the analysis of economic environment and finance industry so as to sort out the major objective clients on corporate bank business development; the third part settles the major existed and potential competitors of Minsheng Bank in the market through comparing their competition strategies combined by cases analysis; the fourth part analyzes both the interior competition advantages and disadvantages on corporate bank business of Minsheng Bank and the exterior opportunities and threats adopting SWOT matrix analytical method; and the last chapter clarifies the strategic operating program of corporate bank business development of Minsheng Bank on the framework of organization, resource optimization, group building and otherwise.