Seaview Hotel Development Strategy

Strategy choice & strategy implementation of tourist enterprises is one of major theoretical topics for the study of modern enterprises, as well as a practical problem needed prompt solution for tourist enterprises' strategy management. With increasing tourism demand in Chinese market, tourism is experiencing an unprecedented development. Meanwhile, competition between tourism and its relevant industries is also growing and becoming more and more severe. Development strategy plays a significant role for enterprise's operation and management; therefore, strategy choice for tourist enterprises turns into a focus in theory and business communities in the field of strategy management.The article depends on the investigation and reseach of Harbour view Hotel science and technology Group,bring forward some questions of Harbour view Hotel, the analysis of the Group's external and internal environment, concludes the Group's strengths and Weakness, defines the opportunities and threats or constraints that exits in the external environment and on these grounds bring upped that the Hotel's development target,established the Hotel's general strategy, make sured the general strategy of " saling is the first way, information is the direction, culture of enterprise is spirit, human resource is guarantee."The article integrated the theory into the practice,and applies the strategy management theory to the Hotel's strategic reseach practice, which through carried out above operation strategy. We can take a advatage of the opportunities in the market, develop the strenths of hotel better, continue to integrate, make up the weakness, effective promote abilaty competive, ensure to realize the target of the operation strategy.