The Study On Enterprise Strategy For Hong Zhushan Hotel

In the early 1980s, China's hotel industry through join ventures, wholly foreign-owned, foreign cooperation and other forms, the introduction of large number of management, foreign investment, technology, talent, brands, so that a large number of state-owned hotel guests from the business model for the gradual transformation of the international .The hotel industry mode of operation of the business, foreign-star hotel. It can be said that the hotel industry is the opening up of China's earliest industry, but also with international standards of the first areas.Strategy in the development of enterprises in the course of a decisive role, a good strategy allows the company in its market areas to establish a favorable position to successfully compete with our competitors; can effectively meet customer demand, the outstanding of the company performance. The strategic choice of hotels and the implementation of the strategy is the hotel industry on the major theoretical proposition, and is also waiting for the strategic management of tourism enterprises to solve practical problems. As China's demand for the continuous improvement of tourism, hotel industries are unprecedented flourish. At the same time, tourism and related industries are growing and competing intensified. Since the development strategy of the hotel to the hotel management plays a vital role, therefore, it triggered by the hotel's strategic choice and implementation of the strategy become the focus of attention of the tourism industry and academia.The article introduced the basic situation of HongZhushan hotel, and raised the existing problems of HongZhushan hotel, analyzed the external environment and internal environment, summed up the hotel's HongZhushan advantages and disadvantages, and their analysis of the hotel facing the challenges and opportunities identified in the "Marketing Is the lead, network information is the direction, corporate culture is the soul, catering services is a window, human resources is to safeguard "are all business strategy. In this paper, a document analysis methods and thinking of the basic premise, the subject of the study to regulate or guidance in order to avoid a study of the logic of the error, field interviews is to interview some of the relevant industry experience in order to gain, the latest first-hand data for summing up experience and relevant way to solve problems; based on actual case studies of the case HongZhushan hotel development and make the appropriate analysis.The article of combining theory with practice, the strategic management theory applied in practice hotel Strategic Studies, through the implementation of the above HongZhushan hotel business strategy, take full advantage of market opportunities, integration of resources, and give better play to the advantages of HongZhushan hotel, make up for the disadvantage, effective upgrade the core competitiveness of the hotel, and ensure the realization of strategic objectives.