Corporate Strategy To Enhance The Competitiveness Of Green Marketing Research

The concept of green marketing evolves from U.S.A. in the 1970s. Through decades of development, this concept has already got rooted in the hearts of the public. As a result, the work of green marketing has received the general value of enterprises, the green products are well liked by consumers, and the green industry receives unprecedented value and record-breaking development.This thesis attempts to make a study of the enterprise's tactics of promoting green marketing competence. Adopting the methods of combining together the qualitative analysis and quantitative analysis, and the theoretical analysis and practical analysis, based on the analysis of the basic theories of green marketing competence, and taking into consideration of the actual conditions of China, this thesis puts forward several methods of promoting the green marketing competence. These methods mainly include: perfecting green product quality; promoting the competence of the products; establishing the green image; promoting the profit ability of the brand; establishing the advertising tactics of the green image of the enterprise; choosing the green marketing channel rationally; improving the marketing competence of the enterprise.