Resolve Evolutionary Changes In The Channel Power System

channel and brand both are the most important aspects of the whole marketing activities, as to the channel dynamics system, although channel pushing will decrease while brand pulling power increase in the long run, we still cannot ignore any part.At first, in the view of the business operation model, the function of channel is turning from "connect consumer" to "surround consumer", and channel no longer carried out the mainly function of logistics; And on the point of resource assignment or rather enterprises resources optimization; When channel pushing step down, and cannot support the channel, if the organization is in lack of brand pulling dynamics; Whether on earth we can find a way in which channel and brand can grow up together, and form so-called inner-growth-power, and through detach the message channel from the logistics channelHow to obtain strong channel and brand, and to increase the competitiveness of enterprises? the key is to reconcile all the organizations in the value chain to get a strategic focus.