Enterprise-based Marketing Strategy Competitive Intelligence Research

In mankind being to information-based course of social development by industrialized society, the competition information plays a more and more important role in the marketing tactics of enterprises, it not only looks for the important factor of the market economy chance, but also an important condition of " gaining mastery over the enemy ". Under market economy, the production and operating activities of enterprises are market-oriented, in fact just take information as the direction. There is no competition information to support, the marketing tactics that enterprises make are tantamount to " the plans or hopes that are unlikely to be realized ". It is the key to determining success or failure of company's marketing tactics or not that what the intelligence work of the competition is launched is effective, will determine the final and decisive juncture of the company finally.Our country has already joined WTO, the " invading " on a large scale of the foreign strong rival, bring the great threat to enterprise of our country, under the environment of new competition, how to utilize the means of competition information, make the effective marketing tactics, gain taking the initiative in keen competition, it has been imperative already that enterprises of our country set up one's own competition intelligence work system.This text will regard promoting the information of competition of our country to turn from the theoretical research to concrete practical operation and actual combat as the starting point, have expounded thefact by way of real example how enterprises use the competition information to make the effective marketing tactics concretly. Have expounded the fact which competition information enterprises make effective marketing tactics to need, how to collect the competition information. This text turn to competition information from theoretical research to practice use directive significance of having.