Grand Century Project Marketing Environment And Strategies

With our country development of the economy, real estate market the trend is gradually standard , many real estate enterprise is revealed also gradually in a few weak links in project administration , the competition between real estate enterprise is especially fierce. Now real estate develops the project depth analysis and marketing and sales significance to become especially obvious also. Enterprise must improve marketplace competitiveness for asking for survival and developing. Meanwhile, project job the earlier stage significance manifests oneself also gradually. Luonan newly developed area is the Luo Yang City plan Xin Cheng town , real estate market competition is day by day fierce , therefore, overall evaluation project competition, works out practical feasible camp selling tactics , comes to the prevision increasing successful may of project on this account grow in importance right away by analysing the factor affecting successful various of project. That the new flourishing angle century is that the flourishing angle of Luoyang purchases job Ltd. exploitation one, the top grade dwelling house and commerce synthesize a project therein. Be confronted with the marketplace fierce rivalry , how to make to be a project's turn to become eminent, how to draw support from the synthetical competition being a project's turn to promote the flourishing angle of Luoyang further purchasing job Ltd., this is to be a company's turn to enter a brand-new challenge facing the queen who develops a field.The thesis research purpose is in process developing in enterprise for the exploration , how to apply the camp who comes to work out enterprise theory about marketing and sales to sell tactics and the competition hoisting the enterprise marketplace. The beneficial result how to use a company is maximized , is is able to sell more building plate , is reaches the target that real estate exploitation merchant anticipates that thereby.The author has accumulated rich firsthand data after the market investigations having made a great quantity studies. The classics marketing and sales 4 P theory the main body of a book is wielded, has used up-to-date research result for reference , outside camp has sold the environment and competitor's analysis by the fact that the flourishing angle purchases the job Ltd. inner to Luoyang , has linked project and enterprise self's current situation with characteristic , has worked out product tactics , price tactics , channel tactics and sales promotion tactics. Be that new flourishing angle century project camp sells tactics being put into effect having worked out guarantee measure finally. Change at present rough Marketing Management current situation , improve enterprise being in target market's occupying portion , have practical or immediate significance to the competitive edge improving that company.The commercial residential buildings empty space purchases rates at present in the homeland being rising unceasingly , one aspect is that more being have been that the business developing does not do thorough research to the marketplace but, have been short of rational camp of science selling tactics , have planned a great master selling a dot , have stir-fried the conceptual times already being gone forever since competing for fierce effect. I hope that a little analysis method probed by the main body of a book has the certain reference effect to a little real estate enterprise.