Tourism Destination Competitiveness Index System And Evaluation Studies

As a brand new field of tourism study, tourism destination competitiveness(TDC) has been concerned increasingly by researchers since conventional destination attributes are going apart from present demands for competition. Despite the apparent tendency above, there appears to have little quantitative research on TDC, especially on the indicators of TDC evaluation.In a sense of whole, 58 indicators had been chosen to scale the level of TDC, through previous study reviewing, questionnaire investigating and interviewing with tourism enterprise managers and government officials within Hangzhou. Statistic analyses by SPSS tools, such as Data Reduction of Factor, One-Way ANOVA and Compared-Sample T Test, were applied to drive major factors from the original indicators and to compute their importance and relative competitiveness. The results showed that there were 11 topic factors indicating the TDC, including view and admire, local impression, visit and experience, and history and culture for tourism attractions, and infrastructure, tourism enterprises and tourism markets for tourism supporting factors and resources, and destination management, overall development of destination, social disasters and social maintenances for tourism advancing facilities. After that, a modified model of TDC involving 3 topic indicators, 11 sub-topic indicators and 52 bottom indicators, was established based on the concept model proposed in the chapter of literature reviews.Finally, the TDC of Hangzhou was elementarily evaluated under the indicators screened out above with the importance-performance analysis(IPA). It was concluded that Hangzhou was supposed to improve its tourism competitiveness mainly in internal transportation, environmental protection and melioration, governmental promotion, tourism consensus advocating and destination resident hospitality fostering.