C Distribution Channels Research

With the sweeping of globalization, the small bathroomhome-appliance business will face challenges from overseas giants aswell as fierce competition in domestic market. When the tendency ofproduct assimilation becomes more obvious, we should put moreemphasis on trade marketing construction. Trade marketing rot value,status, quality, commitment, and some high-added value beyond words.In 21st century, the end of market competition is consumer marketcompetition. And what enterprises cherish most is channel, so theultimate market competition will develop into channel competition.Therefore, marketing in the future is in fact the competition of intangiblechannel value that is beyond national boundaries. Owning channel valuemeans owning capital for competition.When the bathroom home appliance enterprises in China payattention to channel construction C Cooperator in this dissertation, as afamous small appliance supplier, is implementing a channel strategy. Thisdissertation is based on this case and provides us a comprehensive andsystematic analysis on the strategic management of C Cooperator.This dissertation is divided into five parts. After introducing themarket needs of bathroom home appliance in China, C Cooperator andthe channel of C, I explain the why C should adopt brand strategy throughemploying market-oriented model and analyzing the relationship betweenchannel and market. I also combine trade promotion theory,consumer-oriented theory, delivered value, theory, channel structuretheory, etc, to make an analysis on the most important elements in tradepromotion and put forward some directive suggestion for a more effectiveimplementation of the channel strategy.