Health Care Industry Status And Development Trends

In the past 20 years, the increasing rate of healthy productionconsume expenditure in china is 15 to 30 percent .Its far beyond the rate ofdeveloped country which is 13 percent. At present, the market possessing rateof well-known brand is elevating steadily, which can be explained that theposition of it has been established gradually and the healthy productionmarket comes to mature phase. Besides, through the market research, with therising of age, the demand on healthy production boosts up gradually.The different object has variable demand on healthy production. Wenotice that most needed are retired employee, next teacher, furthest are worker.Otherwise, relative to the secondary cities, the first categories ones haveobvious advantage on consume ability and reality .but it doesn't mean therehasn't opportunities in those.There exist many problems yet in spite of the rapid advance in healthyproduction. For example, the low-level copy construction, the faultiness onrules and laws, and the overflow of fake. Meanwhile, the trade meets thechallenge from pharmacy industry and aboard craft brother.Ad is still the most important channel known by consumers;furthermore,the TV ad earns more eyes by its advantage of straight contact and excellentguide. But by investigation, the trust to ad has lower obviously recently,frankly speaking, some ads actually magnify what it can function. Besides,some factors, as the higher price, not being written off, cant get effectinstantly, restrict the development of healthy production..Predicted by people in the trade, some trends will emerge in the nextyears such as the stardardization of market, the continue increase of consumebut go to sense, the variation of sale channel, etc. None but the enterprisewhich oriented nicety and has normative management can succeed in thedog-eat-dog market.