Study Of The Clothing Store Merchandise Mix

Commodity combination of sales field in the clothing mean that: The clothing commodity recombines according to the market demand with the aid of the exhibition, forms the characteristic vivid and the specific visual effect;it can intensely attracts consumer's attention, deepens the consumer understanding of the clothing, obtains their like, then achieve the the market goal of enterprise promotion.It is one kind of new and effective promotion way.With the intense competition of brand,and homogeneity phenomenon stress, the consumer pursue consumption of character, commodity combination is playing the more and more prominent role in the development of modern enterprises.The article elaborate the content and the pattern of commodity combination of sales field in the clothing by the investigation,research,of several large shopping of Tianjin , Guangzhou as New Century Mall (Tianjin),The Friendshiop Mall (Tianjin),JinHui Mall (Tianjin), Arc De Triomphe Mall (Tianjin),TianHe Mall (Guangzhou),ZhengJia Mall (Guangzhou) and some monopolized shop as MIQUEL (HePing Street of Tianjin), YINGDAK (BinJiang Street of Tianjin), GIRDEAR (HePing Street of Tianjin), MTSBW(BinJiang Street of Tianjin).The article is divided five parts. The first part discusses the development of commodity combination of sales field in the clothing and the practical significance of researching it. Second is the commodity of analysis,including how to confirm the proportion of the commodity, combination principle of sales field in the clothing. Third summarizes the composition of commodity combination of sales field in the clothing,and it includes the proportion of commodity constitution,the determination of each combination. The fourth elaborate its exhibition and the demonstration: the way, the principle and the mistaken idea. The fifth summaries commodity combination pattern, proposes and elaborateds two kind of combinations pattern, which is themarket and the marketing combination pattern------ combination of marketdevelopment, combination of market strain, combination of marketing goal , combination expense guidance;and the brand operation combinationpattern------combination of brand localization, combination of brand image,combination of system consummates, combination of commodity innovation.The sixth comprehensively analysis commodity combination of sales field in the brand clothing, the author do it according to several front argumentationso...