Network Product Viral Marketing

With consumers showing increasing resistance to traditional forms ofadvertising such as TV or newspaper ads, marketers have turned to alternatestrategies, including viral marketing. Viral marketing exploits existing socialnetworks by encouraging customers to share product information with theirfriends.This article is an empirical study about viral marketing. At thebeginning, the author reviews the history and relative theory of viralmarketing to give an overview of the marketing strategy. The second part is toprove viral marketing is best used for internet product such as email, instantmessage, etc. People are ready to give suggestions while they are being asked.If the product can easily spread, viral marketing can gain great success. Andpeople that are not sensitive to viral marketing can also change their attitudesin some situation.Viral marketing is an economy marketing strategy which can gain highreward-cost ratio. The article focus on finding the factors that influence viralmarketing, hopefully can be helpful to the company which are to adopt thisstrategy.