Services Mncs Into The Chinese Mode Of Study

Due to the internationalization of the service sector,the service transnational company (TNC) plays an active role in the world economy. Foreign direct investment (FDI) in services has been rapidly expanding. After china joined the WTO, domestic service market is becoming worldwide gradually. More and more service TNCs with considerable competence flow into china.TNCs'choice of entry modes into foreign markets has significant influence on their economic performance. This paper focuses on international entry mode choice of service TNCs. The insight of the typical service industries gives us further understanding about the entry mode of service TNCs in china. From the discussion, we may get some reference to the development of our service industries. The main contents include six parts:In the first part, the foreword introduces the background, reason and purpose of the research as well as research frame. In the second part, the paper reviews the definition of service and its special character. In the third part, the paper introduce the present research on the entry mode theory of traditional TNCs and service TNCs. In the fourth part, the paper analyses the development, the situation and the character of service FDI in China. In the five part, the insight of companies from typical service industry gives us further understanding about the problem. Finally the paper gives some advice for the development of Chinese service sector.