National Large-scale Sporting Events, Venues, Private Investment Model And The Continuing Operations Of Empirical Research

With development of international economy, more and more great events are held in many middle and big cities in China. These activities are only short-term events with the target to organize and hold properly, and successfully show the subject and its spirit. But after the events are over, the relevant factors of society, market will change, so how to make use of the gym and various attached property from huge direct and indirect invest, how to operate these resource continuously and beneficial from operation long time? All the countries are trying to find out the solution to this issue, especially for those countries that once held big event.The Seventh Game for Disable People will be held on Mar 2007 in Kunming. The site of gyms will locate in south-east of Kunming, the area belong to Yiliu village, Guandu town. This project of real estate will combine big gyms with living district and build a city named by Xinyazhou-Sport City with area 2600 mu. Its first time that the investor will put big gyms in the living district, the big gyms are first invested by private company and directed by government, also the property of big gyms will be operated by private company after the game is over. This changes the traditional way that government invests and manages public facilities. The city planners and architects will face a subject on how to make a good city environment and promote prosperity of this district. As the host city holds a big game, it's important to consider efficient invest and sustained development. Both Kunming government and Shining Star Real Estate Co should study how to use these gyms and define these permanent gyms, this is the subject of thesis.The second chapter study relevant theory of thesis which includes basic theory of new city center, real estate, strategy.The third chapter states the necessity, principle, main factor of sustained use of big gyms after game over.The fourth chapter compares the solutions to several domestic and foreign big gyms and tells the experience, lessons, especially comparing the operations of Nanjing Olympic Gym, Shanghai Gym, and Hong Kong Hong Gym. Starting from fifth chapter to the end of thesis, all study subject of sustainedoperation of Xinyazhou Sport City. At fifth chapter covers general description of project, basic analysis, position situation, expected market, risk, estimation of income and SWOT analysis. The sixth chapter study strategy of sustained operation and details of strategy. The seventh chapter analysis the advantage and disadvantage of changing project, also the solution to risk. The eighth chapter mentions solutions to sustained operation of gyms.