The Promotion Of E-commerce Management And Its Application

Purpose and meaning:The Internet is stirring up the traditional commerce. The e-commerce is the child of the technology of internet and the traditional commerce methods, which is a totally new form evolved from the tradition. However, with the information highway, the e-commerce differs from the traditional one in some parts, especially in sales promotion. Based on an e-shop's sales promotion project, this thesis will thoroughly discuss all the related facets of sales promotion through the e-commerce. The purpose of this article is to provide a reference for how to implement e-sales promotion and how to resolve problems arising in the implementation stage.Logics and contents:The rationale and logics of this thesis are listed as follows: the domestic e-commerce marketing circumstance surveying; discussing the characteristics, advantages and disadvantages of e-commerce which determine the mode and management of e-commerce's sales-promotion; lastly, with the related cases, analyzing the application and management of e-sales promotion.This article covers seven sections: 1. the definition and attributes of e-commerce; 2. overall review of e-commerce in China; 3. the characteristics of e-commerce; 4. the management of the e-sales promotion; 5. the methods of the e-sales promotion; 6. the application of the management of the e-sales promotion; 7.the prospect of the e-sales promotion.Methodology:This article is discussing how to manage the sales promotion in e-commerce. Therefore, SWOT analysis and network marketing theories, particularly the methods of e-sales promotion, are employed in this article.