Improve The Management Level Of China's Tourist Destination E-commerce Thinking

In 2005, the outbound and inbound tourist industry of China yielded 7.686 trillion RMB, which increased by 12.4% compared with that of last year. The tourist industry has been undergoing steady development as an energetic and vigorous industry in the national economic department. The tourist industry is generally acknowledged one of the most suitable industry which can combine with electronic commerce (electronic business), and according to a report released by WTO (World Tourism Organization), the tourist and electronic commerce industry will account for 25% of the total tourist trade in 5 years. And the destination, which is an important part of the tourist industry, plays a decisive role in the tourist and electronic commerce system.The destination of the electronic commerce is a tourist service process which is based on information technology. The electronic commerce is an on-line marketing model of the internet, and more important, it symbolizes the revolution of service process among the enterprises, between the enterprises, between the enterprises and the tourists, the enterprises and the administration departments. The electronic commerce can manage the internal resources efficiently, thus enables everyone in the enterprises to expose to large amount of information and support a series of decisions and procedures, support the enterprises'function so as to make the enterprises to dispose the resources better through comprehensive and allied management. The ability of the destination to the clients'information and booked requirements, provide suitable and accurate information on line will directly affect the attraction of the destination. Therefore, the destination of the electronic commerce system will strongly support the destination and strengthen its competence.