Experience Marketing And Its Application Strategy In China

Research goal of the thesisNothing is forever but change. Today, customers'preference is changing; the competition situation is changing in the new economic age, thus leads to the change of marketing model.The new ex-marketing model proved to be effective in the practice. But in our country, this model is still a new thing, enterprises long for the guidance of theory research fruits, especial which are based on the Chinese practice. This paper will provide a new approach on how to carry out this new marketing model effectively for Chinese enterprises.Basic contents of the thesisFirst, based on the appearance conditions, this thesis talked about the necessity and possibility of experiential marketing's appearance, the difference between different economic times, the research actuality and direction in the future. Then refined the experiential marketing based on relative foreign theories. Also put forward the problems in the model's application and gave my resolvent to these problems.Main contributions of the thesisBackward the headstream of theories on experiential marketing model, analyzed the problems in the enterprises'application, promoted the research to a new height, put forward an approach on how to apply experiential marketing model from A to Z.