Jining Netcom Phs Mature Market Analysis And Marketing Strategy

Firstly, this article makes systematical analysis to the operation background, developing status and sales strategy of Little Smart Wireless Cityphone (hereafter called LSWC) for the development of Jining Netcom; secondly, it also shows the actual instance of the operation development from last year until now. From the point of view of Jining Netcom, this article makes qualitative analysis for LSWC's collective competition environment and gets a conclusion that as the local traditional operator, Jining Betcom has been seriously distributed in telecom operation and peeled off in mobile operation, in this case, LSWC must be expanded greatly since the enterprise lacked the new increasing point of business. Then through the qualitative and rational fine analysis of current Jining's complete environment of LSWC market, this article also gets a conclusion that LSWC is at the right nature period in its lifecycle in the market. In order to increase the market share and resist the drastic market competition against China Mobile and China Unicom, how to take appropriate sales strategy during the mature period of LSWC has become the most important task for the current market running of Jining Netcom.Under the realistic competition status, analyzing the competition structure of Jining Netcom market practically and realistically, analyzing...