Fromm To Alienation Consumer Thought

Erich Fromm holds the view that alienation on consumption is a typical symptom of the western capitalist society in the 20th century. The status of cunsumption has changed greatly. It isn' t a means for human survival any more. On the contrary it has become a goal of life and a controlling power above people. In Fromm' s opinion, alienation on consumption originates from the unchangeable human nature and the social system is another external factor. It is a result of the distortion of human nature in the industrial capitalism in the 20th century. People in alienation on consumption can only get illusory happiness and freedom. People have lost the real experience of consumption and the desire of human nature can' t be satisfied. People are suffering from psychological pains. However, it isn' t the only result. More seriously, alienation on consumption can result in disastrous crisis of human survival.Erich Fromm shows deeply sympathy to the people in this situation and are very worried about the human future. Human will ruin themselves because of their irrational greediness. Erich Fromm can' t stand this and therefore he actively conceives all sorts of schemes to change it. Erich Fromm' s theory of alienation on consumption is Human-Oriented and analyzes the social reality deeply. His theory provides instructive inspirations for us to form a proper cunsumption view and build a Harmonious Society.