From Alienated Consumption To Green Consumption

Fromm believes that the alienation of consumption is an obstacle to the realization of a harmonious society.In a capitalist society,consumption is dominated by the development of a controlled person,and the consumption is above human beings,depriving people of their subjectivity.With the economic globalization and its own economic growth,the Western world consumerism has gradually spread in China and spread rapidly.The disadvantages of alienation consumption have become increasingly prominent.The 19 th National Congress will build a strong,democratic,civilized,harmonious and beautiful socialist power into the party constitution and open a new chapter in the development of our country.However,the false happiness brought by the alienation consumption shows off the psychology and the redundancy of goods to the harmonious society and ecological civilization Construction hinder,affect the "beautiful China" to achieve.Fromm's theory of consumption alienation is the realistic source of Western capitalist society.However,starting from Marxist theory,Fromm's theory of consumption alienation not only gives us ideas on how to think about consumption,but also provides enlightenment for us in solving the problem of consumption significance.This article first systematically combs the theoretical and realistic sources of Fromm's alienation consumption theory from a theoretical perspective.From Hegel's first systematic exposition of the concept of alienation to Marx's theory of labor dissimilation to the elaboration of consumer theory by Frankfurt school scholars,the theory of consumer alienation follows a rigorous logic of thinking.Fromm absorbs existing Alienation theory at the same time absorb Freudian psychoanalysis theory,stand on the intersection of Marx and Freud to study the theory of alienation,evoking a new idea of consumer theory.Second,the article elaborates the mechanism and existing problems of Form's theory of consumer alienation.The formation of Fromm's consumer dissimilation theory is based on two major social and psychological mechanisms.The analysis and exposition of social personality is the uniqueness of Fromm's theory of consumer dissimilation and the concentrated expression of humanism.However,Fromm's over-emphasis on human psychology and social ethics has some limitations on the construction of a sound society without going deep into the essence of society.Thirdly,it describes the phenomenon of consumption alienation in China at the present stage and analyzes the causes of the phenomenon.Fromm's theory is based on the capitalist consumer society,but China is constantly open to the world with the opening up,the introduction of consumer thinking continues to erode the traditional concept of consumption in China.Many of the consumption problems appearing in the theory of Camel alienation consumerism are found in Chinese society Start to highlight.Finally,based on the path of solving the consumption problem in Fromm's Theory of Dissimilation of Consumption,according to China's realities,it establishes the values with Chinese characteristics and guides people to establish the concept of green consumption so as to promote the realization of "Beautiful China."...