The Internationalization Of Chinese Medicine Market Environment Analysis And Traditional Chinese Medicine To Enter The International Market Countermeasures

"The modern Development Outlines of the Traditional Chinese Medicine", the first programmatic document in China, was approved and published by the State Courcil in Nov.2002. the core of it is to make the traditional Chinese Medicine benefit all Chinese, and achieve the globalization. We can also say that, the globalization of the Chinese medicine has carried too many dreams of the government, enterprises and all Chinese People. After having joined the WTO, the traditional Chinese medicine has confronted many opportunities and challenges in the international market. Therefore it has found favor with more and more people, for we want to return to nature, live peacefully and comfortablly.This article not only deals with the overseas investment, the subsection of the market, the managing risk and marketing resistance, but also it gives the detailed analyses of the present situation of the international market and our national development as well.Hence, based on the above analysis, the global market strategies are proposed as follows:1. Going into the global market, which includes a great deal of inject into fund and management, fulfils the standarlization, opens good market channel and sets up the information network.2. Setting up the Enterprise Associations among the traditional Chinese medicine lines.3. locatizing before entering the global market.4. Making strategic cooperation.5. Setting up the model Chinese medicine hospitals, which is the best way to go in the global market.6. increasing the exports of Tradition Chinese Medicine,which comprises market option, export rules, favor policies, government functions ,ets.7. Taking overseas investment, which includes the strategies opening to the developing countries as well as the developed countries.