Shimadzu Instrument Marketing Strategy

With the great economy developing in China, more and more people contact with analysis instruments. But because of advanced technology and good marketing strategy, multinational corporations hold most analysis instrument share.This article will do some research on a Japanese company named Shimadzu corporation. We will pay our attention to the sales and marketing of this analysis instrument company, and try to design a series of marketing strategies including product, price, channel, sales promotion, advertisement, brand, service, relationship and internet. We hope this article may do some help to the companies of analysis instrument sector.