Marketing Strategies In China Medical Instrument Market For Minco China

In recent years,global economic growth has entered a low-speed period,and competition among global manufacturing companies has become increasingly fierce.The rapid development of the Chinese market has attracted a large number of foreign-invested enterprises.Therefore,how to make effective sales strategies based on the environmental characteristics of the Chinese market and the attributes of their own businesses has become a very important practical issue for many small and medium-sized foreign-funded enterprises.This paper will discuss the sales strategy for M Company.Firstly,it will analyze the external environment,then,according to the core competitiveness theory,it will analyze the key departments in M and with SWOT analysis,the pros and cons of external and internal environment are listed as a matrix,and the sales & marketing strategy based on SO is obtained.At the same time,in order to smoothly implement this strategy,the author has developed a strategy which is according to the real market situation in China,differentiating the company's original dominant market.So,a combined marketing strategy is designed for different segments in China's medical device market.In order to better implement the established sales strategy,the author proposes a safeguard plan and recommendations for the implementation of the strategy in the end.