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Tmk's Market To Expand The Exploration, Development And International Market

Posted on:2007-05-17Degree:MasterType:Thesis
Country:ChinaCandidate:D M WangFull Text:PDF
GTID:2209360185960167Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In this article, by an analysis on the present situation of the sale of TMK in China, the present situation of diabetes and the clinical use of medicines, the market capacity and the state of competition and the life cycle of medicines for diabetes, and by an in-depth study on the present situation of traditional Chinese medicine, the problems confronted and the process of internationalization and modernization, cooperation with world-known research institutes authenticated by EU, have been worked out. A combined marketing strategy has come into being, with the research findings in the up-to-the- minute systems biology as its support, to promote sales in domestic markets by increasing the kinds of the clinical indications of the medicine and raising the number of target clients and to expand international market with modernization and internationalization.With the development of economy and the aging population, the incidence of diabetes, a kind of endocrine and metabolic disease has been increasing. Diabetes is a kind of disease in internal secretion and metabolizability. With factors such as the constant development of social economy and aging of human beings, the occurrence rate of this disease demonstrates a climbing curve.The diabetics may be accompanied with sharply increased complications such as cardiovascular diseases, apoplexy, renal failure and physical disabilities. The death rate of diabetics has climbed up to the third place, next only to that of cardiovascular diseases and tumor.Today, more and more attention has been paid to the prevention and cure of diabetes. At the same time, thanks to the opportunities arising with China's entry into the WTO and the trend of returning to the nature in the world medicine industry, the herbal medicines and traditional Chinese medical theories have been concerned by all around the world.
Keywords/Search Tags:Product Lifecycle, Systems Biology, Metabolic Syndrome, Modernization of Traditional Chinese Medicine, Global Marketing Strategy
PDF Full Text Request
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