Blue Sword Experience And Future Development Of Thinking

As one of Blue Sword Group's staffs, who has been adolescent together with Blue Sword Group (hereinafter as BSG), I have experienced its 20-years growth history, and seen with my own eyes the way its assets have been enlarged to over 4 billion starting with only 4 million, the way its industries have been expanded to beverages & foodstuffs, packing, pharmaceutics, chemicals and finance starting from beer brewery, the way the number of its independent incorporated companies have been increased to 36 starting from one, the way it has transferred its managements activities in products and brand to management activities in asset and capital.The development of BSG is just a miniature of many private enterprises. Its experience of achievements and existing problems are very representative and are worthy of study by both business circles and academic circles. BSG's achievements may enlighten us in following respects.First of all, learning initiates innovation.Only through learning from circumstances and other excellent enterprises could we understand what our position is and find out the right direction of development for ourselves, and then would the innovation have its foundation.In the second place, innovation is a systematic project.In an organization, any effective innovation conducted is not single and not for only once. It should be conducted in all respects and be constant. The premise for innovation is the innovation in mentality. Only mentality innovation can break through restraints and bindings in various established thoughts. Mentality innovation will cause system innovation, and further derive serial management innovations such as product...