Empirical Analysis Of China's Logistics Industry, Macro-marketing Efficiency And Economic Growth Relationship

In the past years, after China entered WTO with the rapid development of economy, logistics has become more and more important in the society and the impact of logistics on the economy has gained more and more attention by the governments and the researchers. The effect of logistics to economic growth has become one of the most important research topics in the field of logistics management.After reading the related literatures, we researched the relationship between macromarketing efficiency of logistics industry and economic growth in China, which has important academic meaning and practical meaning to constitute related policy. In order to keep the consistency with the development of logistics, we first reviewed the process of logistics. Since macromarketing efficiency directing affects the efficiency of both macro and micro economy, the authors try to establish a framework for analyzing the macromarketing efficiency based on a literature review. Within the framework, the authors analyze efficiency of transportation and so on to anatomize macromarketing efficiency of logistics industry in China, and introduce countermeasures correspondingly.This paper evaluates China's macromarketing efficiency of logistics industry using correlative index, then we study macromarketing efficiency of logistics industry from 1991 to 2003 with principal component analysis, and find a compositive evaluate value of past years. The empirical result shows: The macromarketing efficiency of logistics industry of China is ascending, but the level is lower than other developed country. Because the data of macro logistics are hard to obtain, we build a vector auto regression model, use co-integration test etc. to analyze the relationship between the subentry index of macromarketing efficiency of logistics industry and economic growth for explain more effectively, and find density of freight, production value of logistics and economic growth have positive relations, and farther research shows: they have long-term balanced relationships though fluctuate a short time, and production value of logistics has a bigger positive impact to economic growth than density of freight. Finally, this paper puts forward some policy proposals such as unionizing logistics ideas and logistics standard systems, strengthening the planning and supervision of logistics industry, reducing...