Research Of Service Marketing Tactics Of Spring Airlines

How to hold firm position and keep developing in the more and more fierce competition in the airline passenger service market is the problem that all airlines have to consider. Service is the key product of airlines which are considered service-type enterprises, is more and more emphasized by most airlines. Service economy is a certain kind of competitive economy, and the competition among airlines has been focused on the service supplied. Service is the living base to airlines, while service marketing is the eternal motive force for airlines to make their profits increase continuously, in other words, a survival skill to airlines.This thesis analyze advantage and inferior conditions, and chance and threatening of Spring Airlines with modern marketing theory combined practice together based civil air transportation market and actual conditions of Spring Airlines on the current situation of Spring Airlines. It makes service marketing tactics of passenger traffic of Spring Airlines based on subdividing to market and defining goal market .It explains the tactics of service, product, price, distribute, promotion, people, physical evidence, process. It offers so helpful reference in order to find the localization and seek survival in the crack.