Study Of Marketing Conception & Method For Value Increment In National Industry Lubes

The high end market of industrial lubricant in china competes, facing multinational corporation's modern marketing, offensive intensifies, but, the chinese lubricating oil enterprise still walks back and forth in the low and middle-end market, this kind of aspect isn't helpful to the promotion of the market competition consciousness, the marketing level and the whole synthesis strength.First, this article elaborated, the ossified bureaucrat government and the enterprise organization violates the branch level organization's scicentific management theory.They disagree the theory, which the limited government didn't interfere the enterprise organization's management and which the enterprise only can obtain the survival and the development resources from competting market to be living together with other social members in classes; They lure the enterprise to resort to all means, from the production-factors market, to absorb the huge profits, meanwhile, for avoids the market risk maintaining the simple product reproduction circulation; They cause the enterprise leadership to take form of such ideology management,development mentality and organization structure that despises obtainning the highly repayment from unceasingle innovation of marketing management on the high-level; The result is inevitable fell the trap of the low end produce market competition, suppressed the enterprise in ability of competition and development in the market .Next, This article uses the value chain theory to elaborate that ,industry of the lubricant belongs to the multi-county market international competition type, The marketing management is the enterprise value chain's strategic key, It's truely value creation management; In order to get rid of the influence of other petrified product management strategy to the management characteristic of lubricant products, the lubricating oil industry should be relatively independent management, should profit from the advanced marketing managerial experience of the oversea brands, should use the good brand,the technology and the marketing service, should make the brand benefit for our country petrochemistry group, Specially the industrial lubricant take its bright characteristic of the technological innovation and the marketing service, should promote the maketing ability of the whole petrification product's chain.The modern value increment marketing strategy can't leave formidable backstage supports that have three key elements which is the technical,the information and the service, in later chapter, this paper made the key elaboration in three elements and the marketing management relations, scanned international and the domestic lubricating oil competitive market.