Shandong Province, Foreign Direct Investment Promotion Strategy

Since China's accession to WTO, with the formation of all-round, multilevel and broad-field opening structure, Shandong's utilization of foreign direct investment has kept a momentum of rapid development. At the same time, the competition to attract foreign investment among different countries in the world and different provinces and cities in China has been more and more intense. The content of investment promotion has been enriched and the methods and styles of investment promotion have been renewed. In recent years, there have been remarkable changes in the trends of international investment. International direct investment flow grew rapidly in the late 1990's and reached a new high in 2000, and then fell sharply for three years in succession. Under this circumstance, with the aim to keep sustainable and rapid development of foreign direct investment in Shandong province and make foreign investment as a powerful engine for economic development, it has become an important issue for Shandong to promote foreign investment more actively. Therefore, it is of great importance to make a thorough research of Shandong's foreign investment promotion strategies and its implementation and upgrade the efficiency of investment promotion. The author tries to solve the present problems in investment promotion by making a research and analysis of all elements that influence Shandong's investment promotion.With reference to theories of international direct investment and investment promotion and drawing on investment promotion practices in the world, this article intensively analyzed the present situation and problems of Shandong's foreign direct investment promotion by adopting the method combining theory with practice and using theoretical methods of SWOT analysis, market subdivision and target market positioning. Closely catching the latest trends and developments of international direct investment, basing on the aims and tasks of Shandong's economic and social development plan and combining Shandong's environmental advantages with characteristics, it put forward foreign direct investment promotion strategies and proposed practical measures and suggestions to efficiently promote investment.This article is innovative because it made a research of image creation, investment utilization and service for investors, all these different links of investment promotion as a whole with a systematic point of view. Closely catching the latest achievements of...