| Since 80's in 20 centuries, turning along with the economic market, economic liberalism and economic information, Economic globalization appeared . Economy and trades between different counties widespread strengthen . From some point of view, the multinational company urged the formation of this trend, getting the unprecedented development under the background of the economic globalization .The multinational company is a result of science technique and the social productivity development. It is the result for the produce and capital concentration also economic globalization. It is a new business enterprise in contemporary world. It represents the direction of the modern enterprise. The direct body wears the competition ability of the nation now.Our country' s multinational management is in a primary step comprising to the developed countries. The new thing must need instruction for the relevant theories and certificate by the practice. Because of the special background for our country, Chinese businesses go to the international market with their special rules and characteristics. So it is more necessary to provide the relevant multinational management strategy theories suitable to our country' s specified situation.Entering WTO represents our economy' s internationalization go to a new step. It symbolizes our country further going into the economic system of world. Joining WTO has two different functions. Opportunity and challenge keep both. Under our country, the business enterprise have no choice but to participate actively international division of labour and compete, drawing on the foreign capital and multinationals conduct put together, making use of domestic and international markets well. In peaceful ages for Chinese nation, our enterprises develop multinational management, raise their competition ability, thus raise the international... |