Ds Shandong Branch Of Marketing Department Employee Incentive Program Design

Management is a kind of science and art, encouragement is the core of the management. Enterprise's core competitiveness comes from the staff. In the era of People First, an enterprise must develop continuously encouragement models best suiting itself to keep the staff's innovation and the enterprise's competitiveness. Only in this way, the company can lead in the competition and march from good performance to excellence.The research object of this thesis is the Sales department of Shandong Branch of DS Company (SBDSC). DS Company was established over ten years ago, headquartered in Beijing. In the past two years the trade which DS company belongs to has been experiencing a very good period of development because of the fast development of national economy and urgency of national credit system building. DS Company enjoyed a fast expansion in the past two years and already set up branches in more than ten provinces or areas throughout China. Shandong Branch is one of them. Established for a year, the management system of Shandong Branch has not yet got on the right track and the encouragement scheme to the staff of Sales department is almost blank, it is very disadvantageous for the DS's development if it goes on like this in 2006. Therefore, it is a research purpose of a thesis to design the encouragement scheme suitable for the Sales department of SBDSC from the DS's standpoint.The present thesis mainly elaborates author's viewpoint through six parts: First part is introduction of the background and significance of selected topic; The second part mainly reviews the classical encouragement theories such as the Demand Level Theory, the Double Factors Theory, the Expectation Theory, the Fair theory and the Strengthened Theory and the latest trend of the encouragement management, and also the research and analysis of the Sales personnel convincing that the Sales personnel do need encouragement; The third part is an introduction of the overall encouragement scheme, including the encouragement principle, the encouragement ways. The overall plan is designed according to the current working conditions of the Sales staff of SBDSC, and also according to the results of two investigation paper including present encouragement situation inquiry and staff demand investigation inquiry. The fourth part...