Shandong Yi Chemical Group Competitive Strategy

Organosilicon is contrived synthetic compound. Since it was successfully putted into commercial production in 1940s by Dow Corning, it has developed with high speed in 1960s. Because of Organosilicon's exceptional capability, it is widely used in all kinds of fields of national economy.Dayi Chemical Group is an ISO9001 certified Organosilicon manufacturer in china, and it has the biggest product and the highest market share in home north market, so it has competitive advantage.After accession to the WTO, Chinese Organosilicon industry shall face increasing of domestic capacity, oversea companies will cut in the local market. In addition, importation and smuggling will challenge national products, so the market competition trend will expend.Through analyzing the environment of Organosilicon industry in the world and china, the company strategic resources and competitive competence ,the writer prospects the development trend and find out the competitive advantage and disadvantage of Dayi Chemical Group. Then the writer try to find out the competitive strategy for Dayi Chemical Group, and make the practice measures.This article raise that base in technology innovation strategy and marketing strategy, the differentiation strategy should be Dayi's competitive strategy.The writer hopes that this article can supply the ling development of Dayi Chemical Group and also can refer some guidance to the same businesses in Organosilicon industry and others.