Digital One Printer Domestic Sales Channel Integration

The digital stencil duplicator belongs to OA. In China, there are more than 10 years after the digital stencil duplicator came from Japan. Because the academic world has paid little attention, this industry still lacks the related theory of marketing which can give directions now.Although the digital stencil duplicator hasn't been long in China, the marketing changes quickly. The suppliers of this business still feel the way about how to conform their marketing channels now. Because the business lacks the related theory, they have always chosen the unsuitable decision.I have been with this business near ten years, and have scratched the topic about marketing channels with others worked in this business.I want to give some direction about transformation of marketing channels to this industry, and help this business to develop rapidly and stably.This paper analyzes the merit and the shortcoming about current marketing channel models of main suppliers, according to the theory of marketing and the condition of this business.At last, this paper puts forward a proposal for the model of marketing channel that should be adopted at the present time.I consider the business of digital stencil duplicator should take a kind of marketing channel currently, which could make much account of the distributors and could establish a flat marketing channel. However, it is impossible that every supplier of this business selects the same marketing channel model, because they aren't in the same practical situation. The marketing channels of every supplier should often be changed timelessly, because the conditions are changing all the time.At the present time, there is little paper studying the related theory of marketing which can give directions to the business of digital stencil duplicator, especially the marketing channel of this business. The focal point of this paper is helping this industry to conform current marketing channels. This paper will be of great value to the business of digital stencil duplicator, because it can give some directions about marketing theory, especially the marketing channel in connection with this industry.Because the ability of writer is limited, there is much deficiency in this paper. I wish everyone could give some directions.