The Development Of The Internet Industry In The United States And Its Reference To China

The thesis starts with a brief introduction to the Internet including its birth and growth, the transmission protocols, the network structure as well as its domain names. A series of services provided by the Internet such as online shopping, advertising, long-distance education, search engine, e-mail, games and so on are also included. On the basis of the introduction as indicated above, the thesis points out the powerful impact of the Internet on the traditional economic sphere.In the second part of the article, the Internet firms'management experiences, successful and unsuccessful, of both the Amazon which is the one of the most successful e-commerce enterprises in the world, and the American Online Time Warner which was a media magnate at the beginning of this century, were drawn on for the emerging American firms'counterparts in China. In view of the mergence of www.amazon.com and www.joyo.com , the thesis foretells what will take place in the Internet market after Amazon's getting into China. In addition, the fierce competition among Ebay, Yahoo, Google, InterActive and Amazon is touched upon, and a new setup of the competition on a large scale in the Internet market is well predicated.The thesis goes further to the operation of some of the major Chinese Internet firms such as Sohu, Sina, Netease, and Baidu in the third part of the article. With emphasis on the development strategy and workable practices of Sohu, the essay makes clear what stage the Chinese Internet market is moving on to.Finally, looking forward to the future development of the Internet, the thesis deems it that it is possible for the Internet of the next generation, telephone network and television network to get mixed up. Along with the saturation of the Internet market, some large firms will certainly enlarge their business while small firms will feel difficult to survive. With regard to assisting the Internet enterprises in exercising their profession, the essay puts forward a suggestion to the government for reference, namely, the policy for the guidance of the internet should be focused on promoting the internet enterprises, spurring on the entire economic development and purifying the prevailing custom of the profession.