Firstly, by analyzing the marketing models and management levels of apparel companies, as well as listing some instances of all types of electronic commerce, the article tries to enlighten readers with the idea of electronic commerce clearly.Secondly, it describes the overall marketing policy for apparel companies by introducing the concept of internet marketing, it explains how to create rapid supply chain system by analyzing the influence of electronic commerce to logistic and supply chain, and it points out the optimal option of electronic paying tool.Finally, wish this article can be helpful to apparel companies to create a feasible operating strategy. |