The Mobile Terminal Design And Production Outsourcing And Corporate Strategy Adjustment Measures

This paper expound and proof the business opportunities and corresponding company strategy planning and execution for the different company development phases, by using the academic theories from the EMBA courses like Corporate Strategy, Marketing & Sales Management, Integrated Marketing & Branding Methodologies. The paper is conducted based on statistics of global and Chinese local telecom equipment and telecom terminal market, as well as the market trend analysis in these areas.Meanwhile, the paper also introduce the opportunities and challenges of several critical company development stages on how to adjust the company strategic direction, business model and corporate structure based on practical case study of company Cellon/CECW. The company is the first one getting into mobile terminal design business within the industry. In its early phase, the company defined its innovative business model through comprehensive in-depth survey and study to the global wireless market. It created incredible fast growing business record in a relatively short period by recruiting a large number of professional talents and strategic investment from the investors. Later on, the company also faced some common issues and problems as other start-up companies along with the dynamic changes of telecom market. At the last chapter, the paper also trying to figure out the problem solving methods and the long term strategic direction for the company.The paper uses large number of statistics to demonstrate the fast growing telecom market since year 2000, that includes the competitive structure of the telecom industry, and the changes of market share, the migration of technologies and company business models and the industry policies and regulations from the administrative and governmental bodies, and so on.