Research On Corporate Mobile Business In China

From 2000, mobile business is always the hot topic of mobile operators, IT companies and some industrial users. Especially after the rollout of 3G networks around the world, the increase of wireless broadband, and mobile business were likely to grow rapidly. For example, the revenue of RIM, the provider of blackberry push mail, reached 800 million US dollars in 2006.The number of Chinese mobile users reaches 400 million at the end of 2006, and the popularity of mobile phone is much higher than internet, which started earlier. However, with the deep understanding of mobile business on companies, corporate mobile business is on the threshold of expansion. But the barrier still exists, such as lack of mobile solution, lack of work experience for corporate customers.This paper, from mobile operators' perspective, analyses the mobile business, and give some suggestion to the present problem in corporate mobile business.This paper includes five chapters. Chapter one reviews the basis concept and characteristic of mobile business and corporate mobile business. The key of this chapter is the comparison between mobile business and E-business, as well as the need characteristic of corporate mobile business. Chapter two studies the present development of corporate mobile business home and abroad. In this chapter, the challenges and opportunities for Chinese corporate mobile market were given. Chapter three summarizes the value chain of corporate mobile business, and depicts the role which mobile operators play in the chain. Chapter four first analyzes the problem facing the corporate mobile business, and the suggestions were given afterward.