Business Strategy In The Construction Of A Board Development Company

In the long history of China's construction industry, construction industry has been in existence for thousands of years, and has played an important role in the civilization of the Chinese nation. There are the Great Wall and the Yuanmingyuan Garden. But construction industry was not a trade and development until after the founding of New China. A large number of soldiers adapted to the country's rail transport, energy, establishment of industrial system in the founding of the early founding, and made outstanding contributions. In recent years, along with the deepening in China's economy and economic reform, the construction industry has fully been transferred to the competitive market economy from the planned economy. With the building of the market economy in the past 20years, a large number of private enterprises and large international groups have set foot in the domestic construction market, so the former state-owned construction enterprises have lost their advantages in resources. How to adapt to market changes so as to raise the competitiveness of enterprises and the establishment of a global business strategy remain the top priority of large state-owned construction enterprises.The paper reveals the construction industry in the development process of countries in the world, especially developed countries. Large state-owned construction enterprises must seize the opportunities and challenges after China's entry into the WTO to integrate into the world economy, and adjust their strategic positioning in the domestic and international markets for maintaining a leading edge.The paper puts forward the different competitive strategies for different target markets based on the company business strategy, bringing into effect cost-leadership strategy (enterprises meticulous management), product differentiation strategy, excellent brand-name strategy. The company implements the implementation of e-commerce management, promoting customer satisfaction, the financing of large international companies, and in the implementation of strategic alliances.The paper further expounds on the process control and the implementation of the strategy to promote the role of standardization in the implementation of the strategy. Precise control of the supply chain management system to ensure the quality of products and the entire process of implementation of project management services are the implementation of international project contracting business strategy of protection.