Research On The Business Strategy Of Yunnan X-tech Enterprise

Communication construction is an important part of new infrastructure construction and one of the basic industries of China’s modernization construction.During the "14th Five-Year Plan" period,relevant ministries and local governments are actively promoting 5G applications in multiple industries,5G network coverage,and the construction of various data centers.Among them,the basic network construction,maintenance and optimization mainly represented by the 5G network will usher in a large-scale and long-term outbreak cycle,which will bring new opportunities for the development of the communication industry.Driven by such a background,communication construction enterprises undertaking the construction of communication projects will also face a new round of opportunities.The enterprises themselves urgently need to scientifically formulate business strategies and build a corresponding strategic guarantee system.How to improve the core competitiveness of enterprises in the fiercely competitive new infrastructure construction market will become an urgent problem that the company needs to solve in order to achieve high-quality development of the enterprise.This paper takes Yunnan X Technology Co.,Ltd.as the research object to study the business strategy of communication engineering enterprises in the current competitive situation.The current business strategy of Yunnan X Technology Co.,Ltd.was carefully studied and analyzed: PEST analysis method was used to analyze the external business environment of the enterprise,SWOT analysis tool was used to analyze the enterprise’s own situation,Portwull-Force model(Porter’s Five Forces Model)was used to analyze the industry competition,and finally the QSPM matrix was used to compare and analyze the alternative strategies,and finally the company’s strategy of focusing on the existing business and gradually diversified cooperation was determined,Seize the historical opportunity of the development of the communication industry,expand the business scope of the company,and realize the competitiveness improvement beyond the development speed of the industry.In order to ensure the smooth implementation and orderly implementation of the company’s strategy in the implementation of the strategic plan,the author takes effective measures in such aspects as the improvement of the company’s organizational structure,the construction of the corporate culture environment,the strengthening of professional talent training,benign financial support,and efficient information support,and establishes effective performance evaluation,feedback of strategic results,and timely attention to the dynamic strategy implementation dynamics,Timely correct strategic implementation errors and other strategic control measures to ensure the effective achievement of strategic objectives.Achieve better development in the new infrastructure environment,and hope that this research can provide new reference value for peer development.