Research, Strategic Alliance-based Real Estate Business Performance And Its Influencing Factors

With its rapid development and growth, the real estate industry has become the backbone of our economy. But meanwhile, there exist a series of issues which seriously hinder its further development. Besides, the combination of entry of the WTO, and fortified measures of macroscopical control, brings more challenges to the real estate industry when more opportunities appear. Based on this background, a lot of enterprises establish strategic alliances to promote their strengths and competitive advantages.Generally speaking, the strategic alliances of real estate in our country are still in the state of chaos. We have been probing into the formation and efficient operation of strategic alliances, but the special research on rcal estate is still insufficient. Based on the above mentioned, this paper implements the quantitative analysis method, and gains some useful conclusions from the study on the relationship between the performance and its influencing factors, such as matching, reputation, cultural compatibility, trust, supervision and cooperation skills, which is expected to help our real estate companies cope with the current fierce competition theoretically and practically.In this paper, we make use of empirical research method. After a series of reviews on historical documentaries and literatures, we propose our hypothetic model. Then we conduct interviews and investigations by questionnaires to collect data from the relevant companies in our east regions to approve and validate models supposed. Then discussions and summarizations are also conducted at the end of this paper, including the innovations, the practical values as well as the limitations, which provide precious information for further research.