Research On The Development Mode Of Real Estate Based On Dynamic Alliance

In 1998, the State Department released "the notice on deepening the urban housing system reform and accelerating housing construction further of the State Department" (the State Department [1998] 23rd), declared the end of the welfare-oriented public housing distribution system of era of planned economy, and welcomed the high tide of construction of commodity apartment of market economy era. After house monetization is distributed, it has brought the second rapid development of the real estate, and the competition of the real estate is fiercer and fiercer. The real estate is the intensive trade of the fund, and need omni-directional integration of the resources. And at present, real estate enterprises of our country are numerous, there is less own fund, the scale is small, and the ability to resist risk is bad. In a situation that develop competence to improve progressively in industry's concentration degree and house , real estate enterprises, especially medium and small real estate enterprise need to seek the new development path and development model. In the long run, the development mode of real estate based on dynamic alliance is a development path that is suitable for.At the beginning of 1990s, it put forward a kind of new-type "Dynamic Alliance" of business administration thought abroad, it is used in the manufacturing industry first, has already been drawn lessons from and used by a lot of trades at present with the maturity and development of the theory. This text uses the basic thought based on dynamic alliance, introduce it in the development mode of the real estate, the question of structuring, operating to the dynamic alliance of the real estate etc. has done deep research, aim at setting up a more intact dynamic alliance's development mode of real estate. The thesis has introduced the basic conception and characteristic of the dynamic alliance, define the concept based on real estate development mode of the dynamic alliance, and prove that introduces the meaning of development of real estate of the dynamic alliance; Have analyzed that manages the advantage in dynamic alliance's risk management advantage and conflict of the real estate, and study the science of the dynamic alliance of the real estate from expenses theory of the trade, cooperative competition theory and key three respects of ability theory; Choose, organize the design, three levels of operating mechanism to study the set-up and operation based on real estate development mode of the dynamic alliance from the member of an alliance, structure the rational mechanism of distribution of interests, cooperative mechanism, coordinate the mechanism and cross-cultural mechanism of management; Is it is it keep the score card thought and fuzzy to think method is it study to go on to real estate dynamic procedure and method that performance appraise of alliance synthetically to balance to utilize, make great efforts to improve the efficiency of the dynamic alliance.With the macro adjustments and controls of the real estate market of the country, money market and present root tighten trend, and heavier to develop pressure in the real estate enterprise one existence. In order to survive and obtain for a long time and compete for the advantage in the fierce market competition, must explore more rational development model actively. Such strategic objectives as the development mode of real estate based on dynamic alliance can realize the resource-sharing , shared risks, having complementary advantages, strengthening the competition advantage, can rely on the exchanges of fund, technology, talent, etc. to improve the land and develop benefit , there can be effects to the fierce real estate market competition. So long as structure the development mode of real estate based on dynamic alliance actively, can reduce the business risk, realize mutual beneficial win-win, make limited resources give play to the greatest economic benefits and social benefit, promote the sustainable development of enterprises of development of real estate.