Current Situation And Countermeasures Of Chain Stores In China Business Development

The chain-like management in the developed country management has hold dominant position, and has been becoming the world developed country current distribution realm main organization form. In our country's, the chain-like management also just started, already demonstrated its warm and lasting charm, aroused the social widespread interest from all walks of life. Therefore, to our country chain-like management discussion, especially joins WTO in our country, faced with the internationalization when the keen competition tendency, will be helpful day by day to its obtaining the further healthy development from now on, will have the extremely vital practical significance.First, the article has carried on the analysis to our country chain-like management rationale, pointing out the chain-like management concept, the type as well as the superiority. Next, the article analyzing our country Chain-like Commercial department the development present situation and the question, on the one hand elaborated emphatically joins WTO to our country chain-like industry development influence as well as our country retail chain industry development superiority and the inferiority; On the other hand has analyzed the question from the enterprise and the profession angle which present our country Chain-like Commercial department exists, namely in enterprise aspect, chain-like commercial department's marketing and physicaldistribution allocation existence question, but the profession aspect, the market mechanism and the human resources condition also has the problem. Finally, this article proposed in view of the question from three aspects Our country Chain-like Commercial department develops the countermeasure, namely the enterprise aspect, must implement the advanced marketing strategy and the consummation physical distribution allocation system; the profession aspect, must strengthen the formalization construction, and improves the market mechanism and takes the human resources management, strengthens the personnel training; the government aspect, must strengthen to the chain-like commercial department's policy support and the enhancement chain-like domain introduction foreign capital legislation work. This article will offer some valuable reference and hint for the development of Chain-like Commercial department in the future.