Research On Internal Supply Chain Management Of Fitch Communication Company With R & D As The Core

Since the concept of supply chain arose in1980s, supply chain and supply chain management have been important components of modern manufacture technology and modern theory of management. And they are also effective ways to creating core competence and grasping competitive advantage for firms.Shanghai Feixun Communication Co., Ltd. is a high and new tech enterprise which dedicates to R&D, manufacture and sales of network communication equipment. With the constant improvement of the company research and development technology and the continuous expansion of business, there are a series of drawbacks in internal supply chain management. Links of internal supply chain hamper each other so that greatly reduce the efficiency of the entire process, and they have become a bottleneck hindering the development of the company.According to the situation of the supply chain, senior officials of Feixun concluded that main problems of internal supply chain include:(1) The trend of short product life cycle, large varieties and batch numbers, small quantity is obvious;(2) Inventory backlog;(3) Delay in delivery of the goods;(4) High designed cost of new products;(5) Lack of information feedback mechanism. On the basis of literature review, we analyses the key factors of internal supply chain, such as market, R&D, procurement, manufacture and sales, and we find that R&D is the key in internal supply chain of Feixun and it has crucial effects on product costs and efficiency of internal supply chain. According to this, we put forward R&D as the core of internal supply chain management and expound that it is not only necessary but also effective for R&D as the core of internal supply chain management. And we deem that it should start with information systems, business processes and performance assessment to implement the concept.The next, we expounds possible and specific ways to R&D as the core of internal supply chain management by introducing the integration product development project of Feixun. In this part, the author introduces construction of product development team and system of performance assessment in details, which provides a valuable reference for solving the practical problems of Feixun. At last, this paper makes a summary of research fruits and significance, and it also points out the shortages and future research directions.