On The Causes Of Failure Of Ebay's Asian Expansion Strategy,

This thesis studied the eBay Inc.'s history. Via the research of the industry interrelated, the author focuses on the company's Financial Results and Annual Reports form 1997 to 2006. Consequently, the thesis summarizes eBay's meaning in such aspects as founding process, key transitions, business patterns, value net, success worthiness, failure experiences, etc. The author tried to find the frustrated real reasons, by researching the disadvantage of Asia markets and environments in eBay's globalization. And, some useful suggestion is given to support eBay's future development.This thesis consists of several aspects. They are the actualities of e-commerce industry, eBay's founding background, eBay's business patterns, its value net, strategy associates or modes, Asia markets'failure and reason analysis.The correlative data and information in the thesis are collected form primary medium, eBay.com, and public data or reports in NASDAQ.com. The second hand data from some famous consulting companies are all welcome and helpful for this thesis. According to these, the author has put forward some opinion personally.