The Digital Design And Implementation Of Nanshan Milk Products Packaging

Milk products;being an important part of nutrition food, have got solid, sustained and healthy development in our country. With the development of society, the change of the market and financial status, milk products have changes its role from special nourishment to popular nutritious food, which indicates a wider development space of milk products industry in China.As milk products develop rapidly, product homogenization is getting serious, making the competition more and more fierce. To stand out from a number of homogeneous goods, packaging, as an important part of the goods, plays a role that cannot be ignored. In the tremendous development, milk products industry has to face the problem of intensified competition caused by serious homogenization. To distinguish from many homogeneous commodities, the package of milk products plays an important role which cannot be neglected. It is in this kind of circumstance, Hunan Yahua Dairy Industry Co., LTD. puts forward the design requirements for its subordinate Nanshan liquid milk (living bacterium yogurt) packing series. Based on sufficient market research, this paper analyzes the requirements of package design, provide a series of impression drawings and put into application with the aid of digital techniques. Here are some concrete parts of this paper:1, This paper begins with an introduction of the background and meaning of this selected topic from an analysis of milk products development status, and further introduces the application of digital techniques in packing design.2, This paper analyzes the requirements of packaging design in Nanshan liquid milk, covering the items of the exhibition of advantage of digital application in packaging design by the comparison of digital design and traditional design, the requirements of packaging design from the perspective of products marketing, the role of packaging design in marketing and the tentative plan of packing design effect.3, This paper provides detailed impression drawings of Nanshan liquid milk packaging design. Through extensive market research, this paper analyzes the advantage and deficiency of the liquid milk packaging art design, and puts forward the ideas of packaging design of Nanshan milk and initiate different design schemes.4, This paper optimizes the implementation of best-selected packaging design of Nanshan milk living bacterium yogurt by the use of professional softwares, including the implementation of packaging structure design (box type design), packaging interface design, a three-dimensional effect of packaging design.5, This paper summarizes the performances of the work, points out some places to be improved. And also the future work is prospected.