Research On Participation Of Foods During Food Package Design

As the main core of the food package, the aspects of vision, tactility, smell, taste or even hearing of the foods can show unique expressions of arts. The foods can participate and involve into the food package design by fully exploring the features on these aspects of foods, not only it can effectively emphasize the characters of the food package to adapt to mental demands of the consumers, but also can resolve the issues of lack of participation by foods into the food package design, to provide opportunity of innovation in food package design.Given the new requirements for food package design in modern times, first of all, this paper puts forward the subject of participation of foods during food package design, and specifies and discusses its concept by defining the food package category and combining the description of "Participation", secondly it determines the interactive influence and mutual restriction between food package design and consumer psychology by analysis and research on the mental status of the consumers to food purchase as well as the satisfaction of the consumers to the status quo of food package design, which provides the foundation in psychology for the theory of this paper; this paper bases on the status quo of domestic food package design, by collecting relevant data from market survey as well as organization and analysis on these data, finds out that lack of participation of foods during domestic food package design is a very common problem today; finally through interpretation and comparison for status quo of domestic food package design and cases of excellent food package designs overseas, it summarizes the specific design methods for the foods participating the three levels of exterior, interior and bilateral relationships of the food package design, and discusses on the practical significance of this theory and methods, therefore it provides certain methodological and theoretical guidance to the innovation of food package design.