The Research On Aesthetic Evaluation Of Women's Collarless T-shirt

It is becoming one of the important works for designers and entrepreneurs to change the ever-changing styles of T-shirts to attract consumers. However, the feeling for T-shirts is the most important for consumers, so we should understand and master the perceptual psychological needs of consumers for T-shirts.This article researches the aesthetic sense of T-shirts from the view of visual perception with the collarless T-shirts as research objects and targeting the young men and women consumers. And it relies on the software E-prime, which is commonly used in psychological and behavioral experiments.In this paper, the aesthetic elements and vocabulary were summarized. And the distances which are between the dens, chest and waist, the neck side point and should were measured to classify the T-shirt with different collars. And this paper analyzed the difference between different subjects and different collars to establish the aesthetic evaluation model of woman collarless T-shirts. For this paper, it can be a quantitative guide for the design of T shirts and will provide scientific references for the aesthetic design of women's T-shirt to meet customers'requirements.