The Research On Application Of POP Art In Sports And Leisure Apparel Design

The modern life style change to be a more health and more leisure trend, increasing the daily sports and leisure activities, sports and leisure clothing has also become one of the most frequently modern humans wear clothing category. Sports and leisure clothing market has thrived, increasingly competitive market, how to raise the level of design, increasing the cultural values of sport leisure clothing products, better meet the cultural and aesthetic needs of consumers, is particularly important in the market competition. Depend on the analysis of sports and leisure clothing consumers we found that the Group's aesthetic preferences and cultural tendencies under the influence of pop art deeper. This article titled as the research on application of pop art in sports and leisure apparel design to study topics for using the arts of design analysis studies to upgrade the level of sports and leisure clothing design, and come up with elements of pop art in the practice of sports and leisure clothing design helps improve product effective application of cultural connotations and aesthetic values, in order to keep this article has a certain theoretical and practical value.The theory Foundation of this article is basic on art and fashion design, summary out the cultural relationship between pop art and sports leisure apparel, and also using consumption psychological theory and the marketing theory, used the method of questionnaire research on sports leisure apparel consumption groups,research analysis main for the groups of lifestyle, and consumption behavior and the aesthetic preference, aspects for research, summarized the application according to consumer actual demand for guidance on pop art elements in sports leisure apparel design by system way. The paper include the following.1 after study theory literature information and research on analysis of sports leisure apparel consumption market status, found out the importance and significance of the research on application of pop art elements in sports leisure apparel design, using culture art elements into sports leisure apparel design is the feasibility way to increase sports leisure apparel design level.2 In this article, starting with correlation analysis from pop art and sports leisure apparel start background of the times, and development of social culture Foundation and the both of consumption by all, summary came between pop art and sports leisure apparel design has deep relevance of culture.3 through the research on Chinese sports leisure apparel market consumer's lifestyle, and consumption behavior and the aesthetic preference, found spots leisure apparel consumers' lifestyle and the consumption behavior effected by popular culture more than other culture style deeper. Their aesthetic preference is according to the pop art. By research from the perspective of consumer demand has once again confirmed that the existence of the relationship between sports leisure apparel and pop art.4 This article starting with analysis the different kinds of sports and leisure apparel design elements, the systematic analysis the method of pop art application in the shape, pattern, texture, color and other aspects design element. According to sports and leisure apparel consumer's lifestyle, consumption behavior and aesthetic preference demand summary the principles of design application. Found out that the application of pop art element in the sports and leisure apparel design should not on the level only meet the needs of visual aesthetic, but also from the perspective of culture and artistic content enhance the artistic elements of design applications to meet the spiritual needs of consumers.This article also analysis with the pop art apply in sports leisure apparel accessories design, branded sports and leisure apparel design and application of Chinese sports leisure fashion design and summed up with specific principles and ways of application. The research about application of pop art elements in sports and leisure apparel design more specific and comprehensive, make it has more practical guidance significance to design.5 Basic on analysis and summary on specific design principles and methods of the pop art elements apply in the sports and leisure apparel design, analysis and forecasting the trend on pop art elements apply in sports and leisure apparel design, these have long-term guiding significance on improving the standard of design application.